Amazon Holding Seller Funds: Why It Happens and How to Resolve It

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Leo Vaisburg

Leo Vaisburg is the founder of Amazon Suspension Lawyer.

An Amazon seller account dashboard displayed on a computer screen, highlighting 'Funds on Hold' and 'Account Health' metrics in red. In the background, a stressed seller sits at a desk holding their head in their hands, surrounded by shipping packages. The image conveys tension and problem-solving in an office setting, optimized as a wide blog banner with space for text overlay

If you’ve been affected by Amazon holding seller funds, you’re not alone. Many sellers face this issue at some point in their journey, especially when they’re new to the platform or encounter performance issues. Understanding the reasons behind these fund holds and the steps to resolve them is critical to maintaining your business operations and ensuring customer satisfaction.

For personalized help, explore the Amazon Suspension Lawyer services.

Why Amazon Holds Seller Funds

Amazon’s primary objective is to protect buyers, which is why it has stringent policies to safeguard customer transactions. However, these policies can sometimes lead to funds being held in your Amazon seller account. Here are some common reasons why Amazon holds funds:

1. Account Health Issues

Amazon monitors metrics such as order defect rate, late shipment rate, and pre-fulfillment cancellation rate to assess your account health. If these metrics fall below acceptable thresholds, Amazon may initiate a fund hold.

Learn more about what happens if you experience an account suspension and how to address it.

2. Account Level Reserve

Amazon applies an account level reserve policy to mitigate risks. This policy often affects new sellers or those who recently had performance issues. A portion of your earnings remain held for a set period to ensure there are sufficient funds to cover customer refunds, claims, or chargebacks.

Discover how to address specific fund-related issues with the help of an Amazon Plan of Action.

3. Customer Complaints and Negative Feedback

High volumes of customer complaints or negative feedback can trigger fund holds. Amazon uses these signals to evaluate whether a seller is meeting its standards for customer satisfaction.

Check out how to handle buyer complaints effectively to avoid issues.

4. Account Verification or Review

If there are discrepancies in your user profile or documents, Amazon may place your account under review, causing your available balance to be held until the verification process is complete. Amazon can also freeze a seller’s funds if the Seller has not completed INFORM Act verification.

5. Product Authenticity

If Amazon is concerned about the authenticity of a seller’s products then it may temporarily deactivate the seller’s Amazon Seller Account under Section 3 of the Amazon Services Business Solutions Agreement or under the Unsuitable Inventory Investigations Policy. In such cases, Amazon will freeze the seller’s funds until the seller can authenticate its inventory and/or supply chain.

Types of Funds Amazon Holds

When Amazon initiates a fund hold, it typically falls into one of the following categories:

  1. Reserve Funds
    • Funds withheld under the account level reserve policy.
    • Common for new sellers or accounts with performance issues.
  2. Unavailable Balance
    • Earnings held due to open disputes, refunds, or ongoing reviews.
  3. Withheld Disbursements
    • Funds held during account suspension or pending appeals.

These funds remain in your account but are inaccessible until the hold is resolved.

Steps to Resolve Amazon Fund Holds

If you’re dealing with Amazon holding funds, follow these steps to address the issue:

1. Identify the Cause

Check your account notifications and Amazon seller support messages to determine why your funds are being held. Issues like poor account health, unresolved complaints, or pending verification are common triggers.

2. Address Performance Issues

  • Resolve any outstanding customer complaints.
  • Improve your metrics by shipping orders on time and reducing cancellations.
  • Focus on providing excellent customer service to boost customer satisfaction.

3. Provide Required Documentation

If the hold is due to an account review, update your user profile and submit any necessary documents to verify your identity or business.

Learn more about avoiding issues with account verification.

4. Appeal if Necessary

For account suspensions, submit a detailed Plan of Action (POA) to resolve the issues identified by Amazon. Highlight the steps you’ve taken to improve your business operations and prevent future problems.

Need help drafting an appeal? Check out our guide on creating an Amazon Reinstatement Letter.

Preventing Future Fund Holds

To avoid fund holds and ensure smooth business operations, consider these tips:

  • Monitor Account Health Regularly
    Keep track of metrics like order defect rate and late shipment rate. Address any dips in performance immediately.
  • Respond Promptly to Customer Issues
    Resolve customer complaints quickly to maintain high customer satisfaction and avoid negative feedback.
  • Ensure Profile Accuracy
    Keep your user profile and business information up to date to avoid unnecessary account reviews.
  • Understand Amazon’s Reserve Policy
    Familiarize yourself with the account level reserve policy and plan your finances accordingly.

For detailed assistance, explore Amazon Suspension Lawyer’s services.

FAQs

Why is Amazon holding my funds?

Amazon holds funds to address risks like performance issues, customer disputes, or account reviews. Sellers should review Section 2 of the Amazon Services Business Solutions Agreement and the Funds Disbursement Eligibility Policy to understand when and why Amazon can withhold funds.

How long does Amazon hold funds?

It depends on the situation. For reserves, funds are usually held for 7-14 days. For account suspensions, funds remain held until the issue is resolved. Deactivated Seller Accounts are not eligible for funds disbursement for 90 days from the date the account became deactivated. Prior to releasing funds, Amazon may require the seller to go through a virtual interview to authenticate the seller’s identity and/or supply chain. A seller that fails the virtual interview is unlikely to recover its funds. In such a case, sellers are encouraged to contact Amazon Suspension Lawyer to discuss their options.

How can I improve my account health?

Focus on shipping on time, reducing cancellations, and addressing customer concerns promptly.

What should I do if my funds are held due to account suspension?

Submit a detailed appeal to Amazon seller support with a Plan of Action. Learn more about Amazon appeals.

Final Thoughts

Having Amazon hold your funds from months ago can disrupt your business operations, but understanding the reasons and knowing how to address them can help you regain access to your earnings. By monitoring your account health, maintaining accurate information in your user profile, and prioritizing customer satisfaction, you can minimize the risk of fund holds.

For expert assistance, contact Amazon Suspension Lawyer today. With a proven track record in handling violations, suspensions, and appeals (learn more here), we can help protect your account and recover your funds.

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