We have seen a tremendous influx in counterfeit and inauthentic item complaints over the past few months. One way to defeat these types of complaints is to provide documentation which shows where you source your product. Unfortunately, many sellers do a poor job of maintaining invoices or bills of lading. Poor document retention makes it difficult to prove to complaining parties or Amazon that the products you sell are genuine.
We recently helped three sellers who were accused of selling counterfeit items. Although we were able to reinstate them despite their poor document retention policy, the process took longer than usual. We therefore cannot stress the importance of maintaining all your invoices and bills of lading.
